SPEC OPS ONBOARDING EXPERIENCE FOR THE CALL OF DUTY COMPANION APP PROJECT DESCRIPTION Second part of a studio class capstone project with Activision. The focus was to promote player engagement through the creation of social features for the Call of … Read More

ARTIFICIAL TYPOLOGIES PROJECT DESCRIPTION AI image exploration. All images and videos algorithmically created with the generative adversarial network BigGAN. The concept was inspired by Bernd and Hilla Becher’s typological studies of industrial structures. The project images resemble human-made objects, but … Read More

RECRUITMENT ROADMAP CONCEPT FOR THE CALL OF DUTY COMPANION APP PROJECT DESCRIPTION First part of a design challenge we worked on with Activision for a studio class capstone project (part two of the project is called Spec Ops). We were … Read More

POTATO GROCERIES FOR SNAP RECIPIENTS PROJECT DESCRIPTION A two-week design sprint for which we were challenged to design a mobile phone app that empowers a specific audience to help improve part of the chain of food collection and distribution. CLIENT … Read More

MOTION GRAPHICS Music Video Music video that I created for a motion graphics class. The video was made before the COVID-19 pandemic that began in 2019. Concept Pitch Video An After Effects concept video that I made for a pitch to … Read More

INTERACTION DESIGNER Hi, my name is Marcelo and I am a focused observer of systems and social spaces, always looking for new ideas and inspiration in unexpected places. I value complexity, inquiry and ethical design. After working for over a … Read More

RITUAL COMPANION CASE STUDY PROJECT DESCRIPTION A class project made remotely during the COVID-19 pandemic. We designed a companion bot that promotes positive and meaningful rituals. ROLE UX design, research, primary form development. I created the bot 3D model. PARTNERS … Read More

Interaction Designer with a multidisciplinary background. User Experience and Visual Design are part of my practice along with my work over the decade in Los Angeles as a photographer and artist.

HELPING HANDS CASE STUDY PROJECT DESCRIPTION This project was created for a UX class design challenge: a mobile app prototype that supports a neighborhood favor and ride-sharing exchange platform, which our team named Helping Hands. UX CHALLENGES Combining two mental … Read More

CASE STUDY PROJECT DESCRIPTION Mobility design challenge and class project focused on downtown Culver City. We designed a light-projection system that suggests personalized activities and uses animated animal avatars to guide visitors as they explore, as the area is confusing … Read More